SELL CONVENIENCE

Instead of selling products and services, sell the convenience and benefits of the product or service. Sell the convenience in what YOU bring to the table and how YOU offer a more convenient purchase and service experience than anyone else. In today’s busy lifestyle,...

FOCUS ON THE PROSPECT

Don’t be distracted by cell phones, other conversations, noises or lack of preparation. Focus only on what matters to the client and offer solutions that show them you’re giving them the attention they deserve. This will be your ultimate value advantage.
POSITION YOURSELF AND PRODUCT WELL

POSITION YOURSELF AND PRODUCT WELL

Probe what other products or services the potential customer has been comparing. This feedback allows you to position yourself and your product’s features and advantages accordingly. In short you’ll be better able to position your value proposition against the...