RECAP AND ADAPT

RECAP AND ADAPT

Recap the important issues and con­cerns before making the presentation. You may need to modify or adapt as you go, due to the customer’s changing priorities or situation. This is particularly true in a long sales cycle that might involve multiple follow-up calls and...
WAIT TO PRESENT

WAIT TO PRESENT

Top sales performers wait to present after mak­ing sure they understand there potential client’s key needs and concerns. No sense elaborating on irrelevant points. Listen first, clarify and then present to address key concerns.
CLARIFY THE ISSUES

CLARIFY THE ISSUES

Top sales performers listen intently to fully un­derstand the client’s point of view and emotions before jumping in to address them or make a sales pitch. Clarifying what the potential client is telling you shows that you’ve been listening all along, and brings a...
ASK HIGH-VALUE QUESTIONS

ASK HIGH-VALUE QUESTIONS

Top sales performers not only listen to detailed client’s concerns to gather information, they also uncover their prospects’ core issues by asking high-value, probing questions like; What research have you done online and what are the main criteria that must be...
BE A GOOD LISTENER

BE A GOOD LISTENER

Top performers listen attentively to their clients so they can offer the best solutions and strategies to fulfill the client’s needs. (You’re better off listening your way into making a deal than talking your way out of a deal altogether).
DEFINE THE PURPOSE OF THE CALL OR MEETING

DEFINE THE PURPOSE OF THE CALL OR MEETING

Before you pick up the phone, send an emails, or try to engage a client face to face you must have a plan for the interaction. Outline your objectives before engaging with clients by checking off these 3 tips; Are you calling to offer more value or to inform about a...