Instead of selling products and services, sell the convenience and benefits of the product or service. Sell the convenience in what YOU bring to the table and how YOU offer a more convenient purchase and service experience than anyone else. In today’s busy lifestyle, potential clients are looking for anything that enhances convenience, saves time, money, and provides a place of comfort where there’s a consistent level of service expected and delivered. Often time’s clients will pay more for this convenience as long as the benefits are clear.
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