Meet Everold
Sales master and Founder of The Reid Method
In 1989, Everold Reid took a summer job selling cars to earn extra money for college. The job was supposed to be temporary, but Everold realized that he had a gift for selling and his part-time status eventually evolved into a full-time career in automotive sales. From his earliest years in the retail car industry, Everold has been a keen student of selling, eager to learn new strategies and techniques to build his knowledge base and, more importantly, to expand his customer base. His sales mastery has led to top sales ranking at the dealerships where he has worked, as well as many awards for his performance. Along the way, Everold adopted the Kaizen philosophy of continuous improvement that remains central to his present-day sales, advertising, and marketing efforts.
Throughout his career in automotive sales, Everold developed a sales and marketing blueprint that has allowed him, his teams, and other dealerships to perform at the highest levels, year after year. This blueprint is a proven system of sales and marketing strategies that can boost your sales and leasing performance almost overnight. You have in front of you three decades of sales, marketing knowledge and expertise, giving you the inside track on how to succeed and dominate in the competitive automotive sales industry.
His advice and insights on automotive selling, advertising, and marketing are sought after by some of the world’s top automotive brands. If you commit to this process, Everold will show you how to become an automotive super-achiever and earn the income, respect, and freedom you deserve in automotive sales and your life.
About The Lease Performance Blueprint
The Lease Performance Blueprint course helps sales representatives lay the groundwork to achieve long-term success by beginning to develop a strong client base. It helps put sales representatives and managers in the driver’s seat to control their own career; It will teach you how to build and manage personal portfolios – eliminating the stress of depending solely on new traffic or the daily grind of auto sales.
The Lease Performance Blueprint has helped the average dealership in Canada and the United States double their profit margins by being able to significantly reduce advertising and marketing costs with more focus on portfolio management systems.
The trick? Well, we can’t give it all away for free but we will show you how you can upgrade clients 3-4 times within the span of a regular 7-8 year deal and therefore increase your earnings by more than 5X. I’ve done this for several years and I will show you how I did it.