Gone are the days when an ad in a local newspaper or word-of-mouth was enough to gain traction and build a business. People now socialize digitally. Recent research has shown that almost half of the world’s population uses the internet, totalling 3.03 billion active social media users!
In a nutshell, social media has become essential for just about business growth. Here are our top 5 tips for creating an impactful social media presence that leads to successful business growth.
Set Your Social Media Goals:
Define clear and measurable goals for what you are trying to achieve with each of your social media profiles. Are you using social media to stay in touch with your existing client base? Are you sharing content to educate and attract potential clients? How many people do you want to add to your social media contacts in a month?
Define a clear strategy around your goals and plan your activities accordingly. Always monitor your progress and measure your achievements. A wise man once said, “You can’t manage what you can’t measure”.
Personal Branding:
It is crucial to have a consistent personal brand across all social media platforms. With social media, you are putting yourself out in front of millions of people whom you don’t know. You have to stand out, but stay consistent at the same time, with your personal image and overall business branding so that people would start identifying you and start feeling the connection. You can be the best salesman but if nobody knows you and doesn’t know what you do, your skills won’t alone won’t help you succeed.
Get Customer Reviews On Social Media:
In today’s age and time, consumers are more informed and educated than ever. They are aware of their options, they know their rights and, they have resources at their fingertips to help them make informed decisions. As a salesperson, having positive reviews from your customers on your social media platforms is crucial. These reviews not only help in building up your online reputation, they also work as digital “word-of-mouth.” Helping to boost your online visibility and, increase your exposure as an industry expert.
Set up a system in place where your customers could rate your services and leave a review for you at the end of every transaction. Share their reviews on all your social media profiles and encourage your followers/friends to re-share.
Reach Out and Connect:
Don’t be afraid to reach out to those whom you admire, even if it means stepping out of your comfort zone. With platforms like LinkedIn, Facebook and Twitter, it has never been easier than now to reach out and connect. Follow the top industry experts, thought leaders and influencers, connect with them through their social media presence. Share their content, mention/tag them, and leave comments on their posts. By doing this, you not only become noticeable to them, but you also become visible to hundreds and thousands of people who follow them.
Educate And Share:
Share authentic content with your followers to educate them. The beauty of social media is that it has no boundaries. You can reach a person thousands of miles away from you. You don’t have to be there in person all the time for your potential clients to answer their questions, or talk to them one-on-one through the phone. You can create videos or podcasts to educate and attract potential clients. Videos tend to perform much better than written content as people are influenced more towards a real person.
What are your top tips and tricks for social media? Do you follow a strategy? How do you set your goals? Share with us!
Understanding your social media is crucial to sales success. Learning what to do once you capture them is where you will make your sales. For more information on how to take your strategy to the next level, visit our events section where regular training events are posted.
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