The book that will boost your sales performance almost overnight

Discover Everold’s proven methods and strategic approach for greater success in sales, self motivation, personal development, leadership skills and more! Get the strategies, tools and step by step blueprint on how to explode your sales, lease renewal rates, grow your business, your client base and your income. The Reid Method will show you how to dedicate and discipline yourself to modeling a strategy that works and most importantly, following through.

The Ebook version of The Reid Method: A Blueprint for Achieving Sales Mastery is now available!

Book Reviews

Dec 24 2017
5outof5 Very Relevant and Educational

Reid Method is very relevant and educational for anyone who is new to the sales arena or needing a refresher.
Had the pleasure of meeting Mr Everold Reid.
He’s a man of great humility and wealth of knowledge.

Julian A. Bailey

June 26 2017
5outof5 Highly Recommended

Everold has written an excellent book for those interested in improving personal and business skills. It is a “Must Read” for anyone employed in a Sales capacity or considering a career in selling. I used the concepts Everold explains in his book “The Reid Method” and built my company, Scott Capital Group Inc, into the largest privately owned Leasing Company in Canada. I highly recommend this book.

Ed Tigchelaaron

June 19 2017
5outof5 Great book overall

Love the background story
Great practical techniques
Love the goal setting and marketing technique

Sept 15, 2016
5outof5 Great Insight

This book provides a great insight into what it really takes to be a professional in the sales field – intelligent thought, hard work and dedication because nothing good comes easily. It’s a straightforward read and I will highly recommend it to anyone who aspires to be the best in their field and sales is by no means easy . However, if you learn from Everold’s method and work as hard as he does then you will be successful.

Stephen J. White FCII, CIP.
Insurance Consulting

May 5, 2016
5outof5 Highly Recommended

This review is from: The Reid Method: A Blueprint for Achieving Sales Mastery (Paperback)

Excellent! I recommend this for anyone working in any sales position, not just the automotive business. You won’t be disappointed.

May 3, 2016
5outof5 Success is never by accident, always by design.

This review is from: The Reid Method: A Blueprint for Achieving Sales Mastery (Paperback)

Excellent book with comprehensive, actionable sales solutions. A blue print for anyone who is getting into sales and or a refresher for anyone in the sales business. Today a consultative approach is necessary to be successful. A plan must be in place to assure you meet your goals by design instead of accident. This book is a GPS to success.


February 29, 2016
5outof5 I’ve read this book and I would recommend it to just about any one

I’ve read this book and I would recommend it to just about any one. To me this is more than just a sales book. After reading , I was so motivated and even more prepared to take on any job. Also to take on any kind of customer/clients. I felt like I was in training for a new way of doing my job more effectively.

E L James

January 13, 2016
5outof5A wonderful book written for the everyday person

This review is from: The Reid Method: A Blueprint for Achieving Sales Mastery (Kindle Edition)
A wonderful book written for the everyday person. This book is a great read and I will highly recommend it to all my friends and family. Understanding sales has never been so easy and if you follow Everold’s method you are guaranteed to be a success.

Sacha Meo

June 19 2017
5outof5 Great book overall

Love the background story
Great practical techniques
Love the goal setting and marketing technique

February 22, 2016
5outof5I strongly recommend this book to every audience

This review is from: The Reid Method: A Blueprint for Achieving Sales Mastery (Paperback)

I strongly recommend this book to every audience, just because all of us are somewhat involved with sales. The knowledge shared by the altruist author of this book is to be used on a daily basis. Therefore, if you wish to achieve sensational goals this book is a MUST. Focusing on customer-first the author teaches us great tools on how to achieve and measure the numbers of sales aiming to obtain extraordinary results.

July 18, 2017

The Reid Method, authored by Everold Reid, is outstanding in its usefulness. In Chapter 2, he summarizes eight principles fundamental for being successful in sales.

First is to start by having a routine or practicing daily rituals. Second is to be organized. Third, is listening, the most critical discipline of all. Fourth is knowing when and how to respond. Fifth is added value, an increasingly important principle. Sixth is understanding the client’s real needs. Seventh is is being a good teammate, and a good ambassador for your company or product. Eighth is leadership learned from the examples of others.
I wholeheartedly thank and congratulate Everold Reid for alerting me to these principles.

July 23, 2017

The Reid Method embodies the reality of selling in today’s marketplace. While there is something for everyone in this book Everold hits all the key features of selling: growing your own personal skills, the value proposition, listening, market segmentation, negotiating skills. Most importantly Everold focus’s on customer satisfaction in the long term, not making the sale at any cost. This book is a must read for anyone looking to be a successful sales person.

Garry C Knox
Past CEO Sodexo Canada
Past Chairman Canadian Council For Aboriginal Business

January 27, 2016

In 1989 Everold Reid took a summer job selling cars to earn extra money for college. The job was supposed to be temporary, but Everold realized that he had a gift for selling and his part-time status eventually evolved into a full-time career in automotive sales. From his earliest years in the retail car industry, Everold has been a keen student of selling, eager to learn new strategies and techniques to build his knowledge base, and more importantly to expand his customer base. His sales mastery has led to top sales ranking at the dealerships where he has worked, as well as many awards for his performance. Along the way, Everold adopted the Kaizen philosophy of continuous improvement that remains central to his present-day sales, advertising and marketing efforts. Read more

Adam Shields
Business Link Media Group

January 04, 2016

I thoroughly enjoyed The Reid Method. The book is well written and teaches selling skills with a focus on the automotive retail industry.
Many of the chapters, however, deal with skills that would be valuable to sales professionals in all fields.
Most of the skills and habits covered are also needed to develop a sound business or career. The book highlights how to develop the work ethic and professionalism that is needed for success in sales, in business, and to some extent in life in general.
Congratulations Everold! A job well done.

Steven L.
Financial Planner

January 01, 2016

5outof5Can’t put this down – so empowering !!

This review is from: The Reid Method: A Blueprint for Achieving Sales Mastery (Paperback)

Can’t put the book down, the techniques are empowering and can be applied to your everyday life – personal and business.


January 01, 2016

Read your recently released book with great interest.
During my career I had the misfortune to meet many, easily in the thousands of sales people who were not very good at their jobs but somehow made a living. I have long since forgotten these people.
However I also had the good fortune to meet some truly professional sales people who have stuck in my mind. Everold Reid is one of these.Read more

Retired Senior Automotive Executive
Wayne Symonds

December 5, 2016

5outof5Excellence in a Sales Career

This is a must read for auto sales individuals. By following Everold’s methods and devotion, success is pretty much guaranteed. Perhaps the best sales read I’ve experienced.