Young Entrepreneur Taylor Book


Dream big. Start small. But most of all start.~ – Simon Sinek

First Name: Tayler
Last Name: Book
Business Name: Beechwood Doughnuts
Years in Business: 3.5 years

How did you get started in business: I had years of food and beverage management under my belt and my partner had years of commercial bakery experience. We decided to join forces and combine our complimentary skills to start our own food business.

How does your product or service solve a problem: We provide Niagara and beyond with a dessert that is not only tasty, but 100% vegan and plant based. If you are a vegan eater you will know how difficult it is to find good quality vegan products, we have made it accessible to the masses. 

What’s the biggest struggle you’ve had in starting a business: Finding the capital to get started straight out of university and getting creative with a shoestring budget. I had to do a lot of the renovations myself and spend the first three months of my new business venture in and out of Home Depot buying supplies for DIY reno projects to get the business up and running.  

What task are you most confident about in starting your business: I personally was most confident with my ability to engage an audience successfully through the use of social media with a $0 advertising budget. It was one of the most important factors that contributed to the success we have experienced to date.



Just as a house needs a blueprint to be built properly, a new business needs to demonstrate the robustness of its plan in order to be successful.

First Name: Daniel

Last Name: Bordenave

Business Name: Bisep

Years in Business: 2


How did you get started in business?

Bisep was founded by Daniel Bordenave, (M.Sc., R.Kin. B.Kin.) in 2016. Dan has a Bachelor of Kinesiology (Honours) and Master of Science in Applied Health Science, both from Brock University, and is a Registered Kinesiologist with the College of Kinesiologists of Ontario.

While working in a long-term care facility, Dan was unable to practice mobility and ambulation training daily with elderly patients due to limited staff and equipment. Patients were bed-ridden for longer periods, leading to increased health complications due limited funding.

This inspired Dan to invent a device that can assist immobility and ambulation training without the need for extra staff and equipment. The ARMM (Ambulation, Retraining and Mobility Mechanism) achieves this by attaching a patient’s wheel chair directly to their walker in a safe and adaptable manner.

How does your product or service solve a problem?

The ARMM is a dynamic structure that attaches an individual’s wheelchair to their walker. This device provides lateral support to the individual transferring from a wheel chair to a walker, and also trails the wheelchair behind the individual to provide a safe support system while walking. The device has a magnitude of user and financial benefits. For the user, the ARMM increases frequency of ambulation, increases walking confidence, device satisfaction and decreases sedentary time and fear of falling. We have validated these claims with our Clinical Trials in partnership with Brock University at long-term care facilities.

The ARMM device will also decrease medical costs associated with requiring 2-3 HCP to complete mobility training, therefore healthcare companies would need to spend less on manpower and can use those funds in other under budgeted areas.

Lastly the device will lessen the likelihood of healthcare workers getting hurt on the job resulting in less workplace (WSIB) injuries. Patients will be able to use a lateral support system when transferring from their wheelchair to their walker and gradually lift themselves without needing much support, if any, from the healthcare worker. In turn, saving the healthcare company financial burden from short and long-term disability claims.

What’s the biggest struggle you’ve had in starting a business?

The biggest struggle thus far in starting a business is acquiring funding to support myself and run a successful innovation/manufacturing company.


What task are you most confident about in starting your business?

Engineering and designing of products. As well as business and sales pitches.


First Name: Christina

Last Name: Dvorak

Business Name: Salon Tranquility

Years in Business: 10 years. EST.2008


How did you get started in business: 

I used to hang out with some friends who owned a business in the area where my salon is now. There was a barber shop in their building that hadn’t been open for a while.

I would look in the window and picture myself running my own salon. This put the idea in my head that this was something I could do.

I was able to meet the owner of the building and set up an appointment to pitch him a business plan.


How does your product or service solve a problem:

To help with hair a problem, like any problem, it’s helpful to know the history.

A consultation before working with a new client is a must. We’ll discuss their hair history for the last 1-2 years.

Knowing which products they have been using and even which medications they are on can affect the outcome of the service I provide.

With all this information gathered we can solve almost any hair problem.

Whether it’s during one session or several, I make it my goal to have my clients educated on what works for their hair type. This will help to limit the repeat of past hair issues or mistakes.


What’s the biggest struggle you’ve had in starting a business:

Firstly I’d have to say my hearing loss, which has always been a personal struggle for me, didn’t help when starting. Realizing how far I had already come with this burden gave me the strength to keep pressing on.

Financially it was terrifying. I was 19 with no business expertise, no savings and working two jobs to get my shop up and running.

I couldn’t even qualify for a small bank loan. Salon Tranquility was started on my mother’s credit card.


What task are you most confident about in starting your business:

I’d say being able to make someone happy. My passion for hair has kept me and my business going after all these years. I love art so much and this is my art that I’m creating and sharing with the world. Because of this, I’m putting 110% into everything I do.

Name: Daniel Ziccardi, CFC+CPT
Business Name: Moxie Total Health Results
Years in business: Approx 8 years (7 years at old location, 1 year at new)

How I got started AND the problems it helps solve:

Since I have been a personal trainer for 12 years now I LOVE helping people become a better version of themselves, remove negativity and disease from their lives, and improve their overall mindset and lifestyle.

I have benefited from being a personal trainer by learning the best ways to help better the lives of others. I have received the personal satisfaction of helping people remove limitations physically and mentally, save marriages, reduce depression, increase life-span of people with cancer and various health complications, and lot more! I will continue to benefit from this path I have taken in life because I see these people on a daily basis becoming more confident, healthy, and physically fit. This teaches me that everyone struggles in life. There are no shortcuts when it comes to bettering yourself. Everything worth doing in life takes time and dedication. And the satisfaction you receive from completing these tasks in life is life-changing. This makes me realize that if I can become a better person myself, EVERYONE around me that I help can do the same!

The biggest struggle I have had starting a business:

I would say the biggest struggle would be in trying to automatically KNOW
what everyone wants and what is going to “sell” right from the start. And you can only do one thing when it comes to this. STICK to the one main service that your business was created for! DO NOT put yourself into a position where you start trying to sell many things to cover everyone’s needs. You must know that when you find your “niche” be the best at it! You will not only deliver MUCH more quality service to those clients, but you will enjoy the process much more since that was probably why got you into the business in the first place. Once you do this, experience will take care of the rest!

What task am I most confident about in starting my business:

The task that I am most confident about is the task of being able to help others through troubled times in their lives. Whether it is only physically related, or internally related. A lot of external issues stem from internal ones as well. Being able to complete the task of finding what the root cause is for an individual and then solving that by giving them the confidence they need to work on themselves from the inside out is what my job is ALL about! We are all human beings, and we all crave the same thing when it boils down to it living in the end!




Introducing you to our rockstar young entrepreneur Sophia. Sophia has created her very own approach to communication services and IT solutions for education. She is the first of 10 features for our Young Entrepreneur Series. Be sure to keep up the good work Sophia.

First Name:
Sophia El Bahja

Business Name:
NoBox Lab

Years in Business:
1 year

What does your business do:

NoBox Lab offers new pedagogical approaches, communication services and IT solutions.

How did you get started in business:

When I went to university I wanted to do something different, I wanted to try something new. So I joined the Enactus network of my faculty in 2015, I discovered then social entrepreneurship and I started learning more about entrepreneurship in general and all those skills and tools that can help me start a business. I took on several
responsibilities during my first 2 years in the network: cell leader design, community manager and project manager. So that gave me the courage to start my business.

How does your product or service solve a problem:

In Morocco, students have difficulties understanding and picturing their courses and especially scientific concepts, the proof is that Morocco is ranked 73 of 76 in the “Achievement in Basic Skills” (including: reading, math and science). With 30 hours of school, homework, and additional courses they do not have enough time to have fun. In addition to that Moroccan schools cover only 35% of the learning because they use out of date methodology so we can notice a 12% decrease in academic achievement and 18% in grades and that make parents anxious and worried about the future of their children.

What’s the biggest struggle you’ve had in starting a business:

The biggest struggle was the fact that I was a student and i wanted to start a business in the same time. I was always a young girl in people’s eyes.. but I was convinced that I will face everyone who wanted to break me down !

What task are you most confident about in starting your business:
I can say team management and the communication part.


Are you an entrepreneur between the ages of 20 and 30 who’s involved in a new start-up business? If so we want to hear from you!

As part of our initiative to help support business owners, we are doing a special young entrepreneur series where 10 lucky business owners will be featured on our website and our social media. All you have to do is fill out the form, submit it, and we will contact you if you are one of the lucky ten.

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