About The Reid Method

The Reid Method A Blueprint for Achieving Sales Mastery

In 1989, Everold Reid took a summer job selling cars to earn extra money for college. The job was supposed to be temporary, but Everold realized that he had a gift for selling and his part-time status eventually evolved into a full-time career in automotive sales.From his earliest years in the retail car industry, Everold has been a keen student of selling, eager to learn new strategies and techniques, to build his knowledge base and, more importantly, to expand his customer base. His sales mastery has led to top sales ranking at the dealerships where he has worked, as well as many awards for his performance. Along the way, Everold adopted the Kaizen philosophy of continuous improvement that remains central to his present-day sales, advertising and marketing efforts.

Throughout his career in automotive sales, Everold developed a sales and marketing blueprint that has allowed him to perform at the highest level, year after year. This blueprint is outlined in Everold’s new book, entitled The Reid Method A Blueprint for Achieving Sales Mastery. This book contains the principles of The Reid Method™, a proven system of sales and marketing strategies that can boost your sales performance almost overnight.

The Reid Method A Blueprint for Achieving Sales Mastery involves how-to instructions that anyone can implement and profit from. It includes chapters on how to prospect successfully, how to qualify potential sales leads, how to establish a referral network, how to market yourself, how to be more organized and how to develop a continuous pipeline of sales leads. It’s a proven system that Everold has been using successfully for more than two decades and it’s a system that can work for you.

In addition to sales strategies and techniques, Everold draws on many years of marketing success in the retail automotive and advertising industry. He has initiated marketing partnerships and worked with celebrities and local non-profit groups. He has created print, radio and TV campaigns and he has utilized the latest digital tools to give his dealerships an edge. His advice and insights on automotive selling, advertising and marketing are sought after by some of the world’s top automotive brands.

In The Reid Method A Blueprint for Achieving Sales Mastery, and on this website Everold shares two decades worth of sales and marketing knowledge and expertise and gives readers the inside track on how to succeed in the competitive automotive sales industry.

If you want to learn the winning strategies and techniques for achieving automotive sales success, then visit the information available on this website and in Everold’s book. Everold will show you how to become an automotive superstar and earn the income – and respect – in automotive sales.

Reviews

Lisa Mukandi
Lisa Mukandi
15:54 26 Aug 17
"The Reid Method" is undoubtedly one of the most riveting guides available for sales professionals in any industry. This truly is a blueprint to sales mastery and I highly recommend this to anyone looking to accelerate their career. From his personal stories to his proven techniques, Mr. Reid provides a remarkable read!
Jessica Alexopolous
Jessica Alexopolous
22:48 23 Aug 17
Every so often a book comes along that forces us to take action. The Reid Method is such a book. The Reid Method (Everold Reid) - A guide, a mentor, a service for professional development. Thank you for your time, effort and continued inspiration. The Reid Method is a must read and must keep for any sales professional. Educational and Insightful.
Howard Morton
Howard Morton
14:07 22 Aug 17
Everold and his team has a precise approach to optimize the "art & science" of sales. The Reid Method is a pragmatic step by step process of coaching and analytics - that goes beyond automotive where Everold Reid is top 1%... but to extend into many interactive, complex sales models where personal sales and relations are key.
Laura Clarke
Laura Clarke
22:17 20 Aug 17
Everold’s proven methods and strategic approach for greater success in sales, self motivation, personal development, leadership skills and more... has greatly improved my business. Thank you Everold!!!
Catherine Bourgouin
Catherine Bourgouin
17:49 24 Aug 17
A must read for anyone wanting to take their sales career to the next level! Strongly recommend this book. A joy to read !
Julian Bailey
Julian Bailey
20:08 20 Dec 17
Reid Method is very relevant and educational for anyone who is new to the sales arena or needing a refresher. Had the pleasure of meeting Mr Everold Reid. He's a man of great humility and wealth of knowledge. Julian A. Bailey
alexis haley
alexis haley
13:41 31 Oct 17
The Reid method is a great podcast to listen to Everold makes it is easy for listeners to follow along and truly understand the lessons. I strongly recommend that college students as well as any sales professionals listen to the podcast it has been very inspirational for me.
Garfield Peterkin Peterkin
Garfield Peterkin Peterkin
00:16 14 Sep 17
I find this book very intriguing, and I would encourage anyone who wants to advance in there career to seriously take the time to read this blue print of excellence. The lesson that are taught can be use in many different sector. Thanks Reid, keep up the great work!
S L
S L
00:36 14 Sep 17
Absolutely inspiring. I've listened to all of the podcasts Everold has posted - and some multiple times, to motivate and drive my own sales career. These podcasts touch on crucial skills and aspects of sales which I feel is helpful to anyone, at any point of their sales career. Definitely recommend a listen!
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